The first super symbol in the home hardware industry? NUOMI Official Announcement Logo&Brand Renewal

On March 16th, the home hardware brand NUOMI Nomi announced the official launch of a new logo and brand image, interpreting the concept and vision of a new stage of development with a more international and high-end brand image.

NUOMI's new stage of development ushers in a new brand image

According to official information from Nomi, in 2018, Nomi actively explored the industry and proposed the "All Home Hardware" strategy and concept for the first time, which was seen as a milestone breakthrough in the industry, after gaining insight into the minimalist and high definition of the market and the complete supply of the entire family. Nowadays, Nomi, which is growing together with the global mid to high end market, is increasingly strong in terms of product support, aesthetic competitiveness, and brand influence.

Nomi's "Whole House Hardware" strategy has also evolved into a "Whole House Hardware Ecological Chain" in a timely manner, using the four principles of differentiation with the same style, color, quality, and brand, once again leading the industry's development wave. Under strategic leadership, Nomi's product matrix has expanded to six major system products with cabinet functional hardware, wardrobe storage hardware, precision sink, basic hardware, intelligent lighting, and aluminum high definition applications as the core, providing one-stop solutions and empowering partners.

Around the new brand strategy, Nomi needs to reach elite families with a more high-end and international brand tone, empowering the operation and development of global regional markets. Based on multiple considerations, the new brand VI image of Nomi has emerged.

NUOMI minimalist new logo, matched with advanced global aesthetics

Simplicity is the key to success in building a global brand. Throughout the evolution history of logos for international brands such as Apple, Mercedes Benz, and Nike, there is no exception. In the era of the Big Bang of Information, impact and clarity have become key design points. A concise logo aligns with people's desire to reduce complexity and return to simplicity, making it easier to recognize and spread in multimedia and offline scenes.

In order to match the trend of advanced global aesthetics and better embody Nomi's brand philosophy, minimalist aesthetics, easy recognition, and multimedia applications have become the key design points of this update.

Nomi adopts Bauhaus style minimalist design, boldly removing the circular decorative elements of the logo, strengthening the outline of the sans serif font, reducing unnecessary visual noise, and giving the logo more geometric balance and visual stability. The all-new Nomi logo also highlights the industry attributes of stability, strength, and precision, conveying a more professional, reliable, technological, and international brand impression.

The unique "Nomi Green" in the hardware industry, which is recognizable without modification and adds a sense of luxury

Nomi's brand new color system is more in line with international aesthetic trends. The "Nomi Green" retains its exclusive recognition and fine-tuning its saturation on the original tone, symbolizing vitality and happiness while becoming more stable and advanced.

The newly added auxiliary colors such as dark green and gray silver, derived from the aesthetic matching principles of high-end luxury goods, enrich the design hierarchy and texture, and also make the Nomi colors no longer solidified. The modern, elegant, and exquisite brand temperament is vividly displayed.

Nomi style exclusive "rice shaped" super symbol, symbolizing the diverse development of breaking boundaries and linking

In Nomi's dictionary, 'promise' refers to 'the one who promises, the one who promises'. A promise is of great value and is the foundation of a business.

Mi, known as "nano, fine", originates from a manufacturing system that strives for excellence in quality and beauty in design. From precision materials to precision craftsmanship, to leading intelligent manufacturing, Nuomi adheres to independent research and development, and is committed to creating world-renowned reputation products, making "NUOMI Nuomi" a synonym for high quality in the hardware industry.

How to further interpret the brand in the new era? After hundreds of brainstorming sessions, the team creatively extracted the word "rice" and turned it into a brand visual hammer. And further extend the expression based on quality.

Nowadays, "rice" is both a name and a symbol, and rice also has a deeper extended expression.

The official official account starts from the "singularity" centered on hardware, breaking the household boundary and linking various customized scenes;

Taking the whole house hardware as the "soul", multiple categories endow the whole house furniture with flexible functions;

Coordinate the unified improvement of the aesthetic of the entire house with the same color of hardware aesthetics.

On the basis of precision quality, the "rice" symbol conveys the concept of Nomi's pursuit of product innovation, beauty and refinement, and a win-win situation for all parties, and also presents the potential for diversified brand growth.

The new "Mi" pattern also creates a unique brand visual memory for Nomi. In order to adapt to digital and multi scene applications, Nomi has for the first time used the "meter" shaped super symbol as the basic unit to create an exclusive brand visual carrier.

Simple geometric shapes are not just patterns, but carry the concept of Nomi's "whole house hardware ecological link", implying that hardware links every possible life between people and homes, and are further strengthened and conveyed in the patterns.

Xinnuomi, a new starting point

A forward-looking and transformative design attempt, a brand recognition system that links to the future, a modern, luxurious, and global design style, redefined Nomi as a pioneering role in breaking traditional boundaries and leading the trend of home decor.

This forward-looking and transformative brand renewal outlines Nomi's imagination and expectations for the future - with a focus on functional hardware as its core competitiveness, radiating its advantages to the entire home hardware category, empowering the B-end business value, and creating a tasteful life for the C-end. Nomi will redefine itself as a global provider of high-end home lifestyle solutions, rather than just a full house hardware manufacturer.

Calm down and gather momentum, rushing towards new life. Nomi officially stated that it will continue to practice the "Whole House Hardware Ecological Chain", create globally popular good products, unleash new brand potential, create value for customers, and work together with distribution partners to surpass the new peak of its business.