Official announcement! Tang Yan Becomes the Spokesperson of NUOMI Brand

At the beginning of 2023, the marketing pace of home brands has significantly accelerated. However, compared to previous years, the situation is somewhat different, and the hardware industry, which is accustomed to being low-key in the upstream of the home furnishings industry, has also begun to spring up.

Tang Yan and General Manager Huang Jianrong of Nuomi hold a signing ceremony/Tuyuan Nuomi official

On March 24th, Nuomi, a hardware brand in the entire house, officially announced Tang Yan as the brand spokesperson to explore the evolution of home furnishings and jointly launch a new chapter of the brand. This one just announced the launch of a new logo and new brand image some time ago, and immediately announced the brand spokesperson, showing the brand's confidence in the future development of the home furnishing industry, which can be called a Rocket in the starting game, and has attracted attention in the industry.

NUOMI's brand new logo and brand visual system/official image source of Nuomi

Nomi and Tang Yan work together to advance and showcase the path of advancement

According to data, Tang Yan, as an actress, portrays multiple aspects of life in the drama. Tang Yan has successfully portrayed numerous classic female characters from different story backgrounds: Zixuan, who dares to love and hate in "The Legend of Fairy Sword and Heroes III", Zhao Mosheng, who is passionate in "Why Sheng Xiao Mo", Li Weiyang, who is intelligent in "Splendid Weiyang", and Xiao Yanyan, who is competitive in "Yan Yun Tai"... She has a wide range of acting styles and leads a well-known film and television series with high national popularity.

However, even with the innate conditions to stand out, Tang Yan never sets limits on herself and always explores a new self. From confident and energetic to intellectually elegant, focusing on polishing characters and navigating between different types of characters. After many years of debuting, she has won eight TV ratings, breaking records in multiple TV dramas, and continuously replaying classic works. Tang Yan has become a star in ratings, which is also the best recognition of her strength.

Nomi brand spokesperson Tang Yan officially announces the poster/image source of Nomi official

Industry analysts point out that as a low-frequency consumer industry, home brands cannot simply rely on traffic and popularity as the premise for cooperating with celebrities. Instead, they should consider more from the perspective of spokesperson and brand fit, based on user thinking, and focus on delivery and service.

Nomi Wardrobe Storage Hardware System/Image Source Nomi Official

Tang Yan's focus and dedication are highly aligned with Nomi's craftsmanship attitude. From wardrobe storage hardware to full house hardware, Nomi has been focusing on product craftsmanship for the past 20 years, demonstrating an attitude of inheritance towards demanding products in terms of raw materials, design, texture, and functionality. For many years, Nomi has evolved lean quality through intelligent manufacturing technology, solved the pain points of home storage through innovation, and led the luxurious and beautiful style of the entire home with the same color of hardware throughout the house. It has received praise from various home furnishing cooperative brands, distributors, and consumers in the industry.

The ultimate pursuit of Tang Yan and Nomi in their respective careers has also been condensed into more distinct positive brand associations.

Pursuing taste and achieving instant harmony, both parties jointly interpret a happy and beautiful home

Tang Yan, who is at the forefront of fashion, always maintains an excellent state and showcases the exquisite charm of taste to the outside world. Sometimes sweet, sometimes cold and glamorous, she can always freely control various styling styles in life and fashion shows, becoming a walking textbook for dressing and dressing.

Tang Yan, who has returned to life beyond her career, will also live every aspect of her life as a happy one. She manages her family through her personal experience and leads a harmonious life with her husband and children, which is well known both inside and outside the circle, further confirming the principle of a happy family nourishing a better life.

Tang Yan Personally Tastes Nomi Products/Tuyuan Nomi Official

Tang Yan's elegant fashion taste, emphasis on life aesthetics, and promotion of the pursuit of happiness values also chimed in with Nomi.

Driven by the concept of Nomi's "Whole House Hardware Ecological Chain", the industry has pioneered and practiced the differentiated "Four Same Rules" of the same style, color, quality, and brand. With a more comprehensive whole house hardware category, higher product quality, and more integrated appearance design, we provide consumers with more complete high-end hardware solutions.

Nomi Cabinet Functional Hardware System/Image Source Nomi Official

In addition to paying attention to high aesthetic details and maximizing storage in limited living spaces, Nomi also strives to provide a more comfortable and convenient user experience for daily dining, allowing consumers to free themselves from household chores and focus more on the happy daily life itself.

Nuomi Convenience stated that working together with Tang Yan, who possesses national popularity and popularity, will also consolidate Nuomi's advantages in the market with higher tone and exposure, promote Nuomi's full house hardware to further enter the national market, and make a leap in the quality and taste of life for the public.

The upcoming NUOMI Numi brand new exhibition hall image/image source: official Nuomi

Joining hands with brand spokesperson Tang Yan, Nomi embarks on a new journey towards full house hardware

The inherent connection between Tang Yan and Nomi makes the brand's label characteristics more distinct and profound.

Tang Yan focuses on her attitude, intellectual and elegant Peugeot image, and inner beauty, grafting positive associations with consumer brands and products, better interpreting the upgraded brand tone of Nomi, and deepening the strategic expression of Nomi's "whole house hardware ecological chain".

The combination of strength leads to a new chapter. Tang Yan, as the new brand spokesperson for NUOMI Nomi this time, will also join hands to embark on a new journey of the brand: empowering ideal living with quality and original intention, exploring the evolutionary expression of future home taste, and meeting consumers' happiness ideal for home.