NUOMI's 20th Anniversary: Starting a New Prologue in Chinese Home Life from Quality to Taste

This year, it coincides with the 20th anniversary of NUOMI's establishment.

In the 20 years of customizing home furnishings, consumer demand has also shifted towards a more high-quality and tasteful lifestyle.

Home functional hardware is one of the important links, and they are gradually becoming a key factor in improving the quality of home life.

The 20-year accumulation of Nomi is a witness to its continuous progress and exploration of innovation in the Chinese home furnishing industry.

Enable consumers to become lifestyle experts rather than lifestyle experts

As the saying goes, hardware is the soul of furniture.

Most modern houses have compact spaces, and at the same time, Chinese families hope that they can undertake more functions with the characteristic of "both necessary and necessary". This makes the hardware functionalization of customized furniture need to be based on a full understanding of the scene.

The success of scenario based solutions lies in whether they truly liberate consumers and prevent them from being forced into being experts in the process of complex operations and usage.

The pursuit of product functional innovation through insight into scene requirements has been Nomi's insistence for 20 years: designing products is the design experience, and details build all the experiences of daily life.

The kitchen scene has a characteristic of complex environment and higher requirements for space utilization and health.

After summarizing the storage habits of nearly a million households, Nomi divided the cabinets into floor cabinets, high cabinets, hanging cabinets, and corner spaces, meticulously utilizing every corner space while improving the inconspicuous experience blind spots.

Like the Nomi Phantom series, it adopts a refined "zero waste" scientific expansion storage design to meet the storage needs of large units; Provide a more high-end integrated kitchen aesthetic storage solution.

In addition, customized cabinets are prone to mold growth when exposed to damp and enclosed environments for a long time. The Nomi "Champagne Rose" series pioneered the basket antibacterial nano dry plating technology, effectively preventing bacterial growth and secondary contamination of tableware.

Not only in cabinet storage, but also in wardrobe storage, Nomi has thoughtful and subtle insights.

Taking the "Raphael" series as an example, Nomi will classify and layer storage for the lower, upper, and variable spaces based on the function, material, usage frequency, and care level of clothing accessories, and even add intelligent electric lifting hangers to enhance the comfortable experience of hanging clothes.

The wardrobe is orderly stored, compatible with all things, and creates a sense of pleasure and luxury in the atmosphere, making it a living container that carries more scenes.

In inconspicuous key areas, the Nomi bullet head hinge, inspired by the high-speed train "Renaissance", is a minimalist design that subverts traditional hinge forms and maintains the same aesthetic frequency as contemporary minimalist designs; The cabinet lighting that creates an atmosphere, and the intelligent lighting that restores the true color of furniture design

Design products in cross-border language, seek artistic expressions of different details, and give beautiful associations to seemingly simple, easy, and trivial storage hardware products, presenting a humanized side.

Nomi believes that this is not just a competition of technical parameters, but a proposal to effectively transform the four words "people-oriented" into a proposal to promote a better life.

The close interaction between the six categories of products in Nomi's "Whole House Hardware Ecological Chain" is not just a simple combination of functions, but a deep arrangement and design of user life, allowing high-quality and high-quality product experiences to return to humanistic logic, thus fulfilling the corporate mission of "making home life more tasteful".

Promote the upgrade of home aesthetics with the same color of hardware throughout the house

It can be seen that the implementation and promotion of trends such as high-definition home furnishings, whole home customization, and integrated upgrading of doors, walls, and cabinets have subtly influenced consumers' increasingly high overall requirements for home customization.

Home hardware has also shifted from a simple requirement for functionality in the past to the next battlefield for improving quality of life - aesthetics, integrity, functionality, and simplification of purchasing decisions... This means that the era of "only focusing on functionality, not asking about feelings" is gone forever.

Some families, realizing that hardware products can liberate space, have purchased a large number of high-end products. However, there is a problem: hardware comes from different brands, with different design ideas, stacked together, and the sense of disorganization in the combination is lingering.

In order to solve this series of problems, Nomi pioneered the "Four Same Rules" for all home hardware with the same style, color, quality, and brand in the industry, helping to enhance the overall aesthetic of high-end home decoration.

In addition to providing multiple mainstream light luxury color options, hardware accessories with different functional attributes have a color matching rate of over 95%, meeting the family's uncompromising requirements for aesthetic details.

This is also the confidence of Nomi's commitment to "light and luxurious hardware in the same color throughout the house".

The entire series of products maintains a light and luxurious Italian style, using a minimalist, natural and fluent design language to create an impression of homologous matching, giving people a unified tone and high-quality visual enjoyment.

In the past, consumers/end stores usually had to find more than three hardware brands to cooperate in order to obtain a more suitable solution for color matching, design style, storage function combination and other issues between cross category hardware components. The cost of communication and time was high.

With the efforts of Nomi, the pain of "one order, multiple factories" has become a thing of the past, truly connecting users, products, and scenario services, transcending the traditional simple stacking of product combinations.

In the past, the 'invisible corners' have gradually become a highlight for enhancing the vitality of home life. This is not only a challenge, but also an opportunity to remake products and refresh industry paradigms, forming the focus of Nomi's thinking.

Using 20 years to define a new coordinate for home decor and lifestyle

As a company rooted in the customized home furnishing industry chain for 20 years and focused on B-end services, Nomi has always been known for its excellent quality reputation, system product portfolio, and high color design. It has also won strategic partnerships with many top customized home furnishing brands.

For 20 years, Nomi has been a staunch advocate of productism.

Each category has its own R&D team, which provides in-depth insights and innovative thinking into Chinese families. With over 200 innovative design inventions, it also reshapes daily functions and stores new experiences, making daily life extraordinary.

Relying on the construction of the digital 4.0 intelligent manufacturing system, our own 140000 square meter factory has been renovated on top of the original quality management. Nomi has made high-quality products a major highlight, and also allowed home designers' creativity to overcome technological barriers, bringing solutions that combine aesthetic value, quality, and functionality to the vast consumer market.

However, in the minds of users, product refinement is just a baseline. To hit the hearts of the public, it is necessary to have in-depth communication in brand philosophy, culture, aesthetics, and design.

On the 20th anniversary of Nomi, Nomi launched a new round of brand upgrading actions, reshaping the way we communicate with users in terms of product experience, brand experience, and cultural experience.

Like the new logo of Nomi, it is rejuvenated with the legendary Bauhaus style minimalist design and creatively turns "rice" into a super symbol, cleverly applied in various scenes, interpreting a unique visual language with a sense of future, luxury, and quality. Brand value transmission has also begun to sublimate from "rational emphasis on products" to linking "high-end home lifestyles".

In addition to visual rejuvenation, Nomi also chose to collaborate with actor Tang Yan, who has both beauty and strength, to further interpret the Nomi brand's pursuit of professional diversity, high aesthetic taste, and a happy family, and to engage in in-depth communication with consumers.

In Nomi's values, home hardware is not a cold existence, but a catalyst for ideal living with temperature and emotional connections.

In the dissemination and promotion of Nomi, unlike the slogan like oath, there are few false gimmicks and story packaging, often through meticulous product insights to effectively impress family users.

As the name suggests:

Promise, promise, promise. A promise is worth a thousand gold, and it is the foundation of a business; Meters, nanometers, fine also. Striving for excellence and meticulous professional spirit.

Sit still and act, truly worthy of the name, Nomi is interpreting the meaning of the name through actions, writing the spirit of craftsmanship and creating a new brand of happiness.