From Product Confidence to Brand Confidence, NUOMI Nomi Holds a National Dealer Conference
Over the past three years, due to the overall decline of upstream real estate and the uncertainty of the national economy, the revenue and shipments of related home listing and waist enterprises have successively declined due to the inertia of the downturn. For home hardware enterprises in 2023, the biggest task is to plan new momentum and growth actions with quality in the gradual recovery of the home decoration consumer market and the shuffling competition of a hundred competing companies.
From February 7th to 8th, NUOMI Nuomi officially held the "Confidence · Towards the Future" Product Strategy and Marketing Summit and National Dealer Conference. At the conference, Nuomi announced its action plan for products, brands, and channels, achieving a comprehensive leap in research and development, brand, and marketing dimensions, and providing a boost to the confidence of dealers and the industry at the beginning of the new year.
Product Confidence: High Beauty Intelligent New Product Promotion, Awakening Consumption Upgrade
On the first day of the Product Strategy and Marketing Summit, Nomi Product Marketing Advisor Jin Jiulong introduced that he explained the consumer psychology changes of the national customer group in the new era from the perspective of industry trends, analyzed the brand and marketing strategies of friends in recent years, and focused on deducing the key target actions of Nomi and distributors in 2023.
At the product strategy press conference, multiple lecturers from Nomi successively appeared on stage to share market trends and research and development directions for distributors, and analyze the upgrade highlights of six major system products one by one. In the product evaluation process, many merchants have personally experienced the charm of the new product, gained a higher level of understanding of the strength of Nomi products, and have a stronger confidence in future research and market development.
In recent years, in the forward-looking layout of the "Whole House Hardware Ecological Chain", Nomi's product system has achieved independent research and development, independent production, and the product line is gradually improving and enriching.
At present, Nomi has achieved a one-stop solution for delivering full house hardware, including cabinet functional hardware, wardrobe storage hardware, precision sink, basic hardware, intelligent lighting, and aluminum high-precision applications. With the differentiation advantages of the same style, color, quality, and brand, Nomi has broken through in homogeneous hardware design.
In 2022, the foundation will be laid, and in 2023, it will be the time to put in more effort. The new product launch of Nomido will meet the quality to price ratio of more professional customers and high-end consumer groups, as well as the hardware demand for high-end home decoration. It will also give dealers a differentiated advantage in the market and drive performance growth to climb.
Brand Confidence: Renewal and Transformation, Comprehensive Upgrading and Warming of the Brand
Where does Nomi's "confidence" come from? From multiple on-site strategic speeches, we can gain insights into the new development trends of Nomi.
In the view of Huang Jianrong, General Manager of Nomi, the overall downward trend of the industry in 2022, and Nomi still maintains the momentum of growth, this achievement was not easy won. After the release of the epidemic, facing a market environment of slow demand growth and oversupply, the industry is facing shuffling competition. Only by striving can we survive and have a future. In recent years, Nomi has focused on product competitiveness, brand influence, sales support, and service communication, in order to hone its internal skills. Now that the market is ready, it has faced competition directly and taken the initiative to attack.
In an uncertain environment, brand is the best immunity.
Liang Xiaowen, the market leader of the Nomi brand, shared that the home furnishing market has shifted from a supply driven, incremental race to a demand driven, zero sum game based inventory environment. The brand strategy should also shift from incremental to inventory market logic, not to do a lot of innovation, but to cultivate "super users". Nomi itself has a well-known reputation in the industry, and in the future, it is not only necessary to focus on building brand awareness, but also to shift its focus to reputation.
To this end, Nomi will adhere to the campaign of brand differentiation and dissemination matrix, and the brand tone centered on high-end taste and internationalization will be integrated into every content and activity output, achieving brand upgrading, warming up, and empowering Nomi and dealers in the future market development.
Marketing Confidence: Explosion of Key Regions and Comprehensive Exploration of Channel Potential
The home furnishing industry requires offline channels for implementation in terms of drainage, signing orders, design, installation, and services. The importance of channels is self-evident, and it is also a place where various companies engage in close combat.
Luo Wei, Director of Nomi's Domestic Channel Department, stated that although the economy is gradually recovering, the characteristics of fragmented traffic, internal sales, high operating costs, and high turnover pressure on dealers and stores still exist. It will take time for consumer confidence to recover, and we need to maintain a "cautious and optimistic attitude" towards this year's market environment.
He said that the release of the epidemic indicates that there are no external factors that can interfere with and prevent Nomi's business operations, but at the same time it will not stop competitors. There is no time to cultivate, and everyone needs to move forward while cultivating their internal skills.
Based on brand pull, Nomi will comprehensively tap into channel potential, actively go global, and create a community of interests and a community of shared future for manufacturers. Nomi will always be a solid support for Nomi dealers, providing the dealer team with the most abundant and solid firearms and ammunition to face the future.
Another highlight of the conference was the awarding of honorary awards and the holding of a grand authorization ceremony for dealer partners who worked together to expand their territory.
In 2022, a large number of advanced figures emerged from the national dealer team of Nomi. They are aware of the opportunity, face challenges, dare to innovate, actively explore new channels, convey the power of trust to their peers, and work together to bring about adverse growth results for Nomi. In 2023, Nomi stated that it will continue to work with dealers to jointly build a high-quality development pattern, and quickly seize the development opportunity in the incremental market that has been regenerated under the rebound of consumption.
With the successful conclusion of the "Confidence · Towards the Future" Product Strategic Marketing Summit and National Dealer Conference of Nomi in 2023, a new battle in the home furnishing industry has begun.
It can be clearly seen that in 2023, Nomi will carry the banner of change, accelerate product iteration and upgrading, and make the brand more vibrant. With the release of brand potential, it will stimulate performance and achieve growth. And Nomi will also leverage its advantages at the forefront of the industry, giving dealers more confidence to seize a larger market and promoting the further development of the home hardware industry.
