At the right time for the evolution of Gaoding Home, how can NUOMI's integrated hardware throughout the house empower customization?

In China, although Gaoding Road has only emerged for a few years, even in the context of a slowdown in real estate and a bottoming out in the home furnishing sector, it has become a rapidly growing segment of the customized home furnishing market, which is favored by many home furnishing companies.

At present, urgent efforts are easy to come by, and if the Chinese high definition market wants to take it to the next level, it is even more important to calmly consider: what is the standard for measuring the quality of high definition?

Obviously, there won't be a final answer for now, but the industry seems to have reached some consensus: on the demand side, it is necessary to shift from "what style I want to do" to "what kind of life I want"; From the supply side perspective, it is a shift from a focus on products in the past to an insight into users' daily needs. Part of the standards for "universality" are gradually revealing the golden line, which is: valuing experience, valuing appearance, strengthening storage, and emphasizing overall delivery.

Above the gold line, Gaoding brands compete in terms of panel finishes, material texture, and soft decoration matching, but the decision to customize furniture for a long-term functional experience is often made by the "inconspicuous" matching of full house functional hardware.

How can high definition and customized brands better deliver product solutions that are "above the gold line"? The whole house hardware brand introduced today is the leading expert in this field - NUOMI Nomi.

NUOMI: A Few Brands That Can Connect Whole House Hardware Systems

Throughout the industry, there are countless companies that focus on single function hardware, and there are few successful cases of multiple categories running parallel.

Nomi, as one of the few brands in China that can connect with the whole house hardware system, pioneered the concept of "whole house hardware ecological chain" in the industry. With the "Four Same Rules" of the same style, color, quality, and brand, Nomi assists in the integration and unity of design in Gaoding Home from details, color expression, original design, and aesthetic aesthetics.

On the one hand, it advocates minimalist and luxurious aesthetics, with a high profile throughout the entire product design cycle, searching for details and additions in restrained refinement, and matching high-end brand image and product design power with the trend of high definition evolution to achieve a product form that balances form and function.

On the one hand, Nomi upholds the professionalism of quality first. Since 2003, Nomi has been established as one of the first professional manufacturing and research and development brands for functional hardware in China. With its intelligent production and first mover advantage in cabinet and clothing functional hardware, it has formed its core competitiveness.

In response to the integrated development trend of whole house customization and high-end matching, the product layout is gradually expanded to form six major product systems: cabinet functional hardware, wardrobe storage hardware, precision sink, basic hardware, intelligent lighting, and aluminum high-end application. A whole house hardware ecological chain is constructed to match the development needs of the industry's "big home".

Integrated 6 major product systems, empowering Gaoding brand competitiveness

With the continuous recovery of high-end consumption and the downward trend of high-definition home maintenance, as an important member of the customized home supply chain, Nomi still has a comprehensive understanding of product functional innovation and service experience delivery.

The high definition lies in integration.

The significance of the whole house hardware ecological chain for Gaoding lies in: firstly, maintaining a high degree of consistency between functional hardware and customized furniture in design language, connecting the living room, kitchen, dining room, bedroom, study, bathroom and other scenes, creating an integrated style experience; The second is to provide a one-stop supply of multiple categories, which is more convenient and labor-saving, and refuses to put everything together.

In the past, custom brands/end customers usually had to find more than three hardware factories to cooperate in order to obtain satisfactory solutions for color differences between different categories of hardware, functional combinations of storage hardware, and other issues, resulting in high management costs.

The emergence of Nomi has made the pain of "multiple factories with one order" a thing of the past.

This also constitutes Nomi's differentiation advantage. Whole house hardware needs to have the integration and cross category capabilities of "independent research and development, original design, and independent production". High entry barriers and more investment in energy and resources also make many enterprises hesitant.

The high definition lies in high appearance.

In the past, these spaces were divided into different customized hardware accessories, and due to inconsistent colors and styles, the details could not withstand scrutiny, resulting in a slight lack of heat in the overall effect of the entire house.

But high definition home design will not compromise on appearance, especially for high net worth and middle class individuals who have more demanding aesthetic details in design. Nomi has achieved a consistent hardware quality, minimalist and luxurious style, and a high degree of unity in the overall home design based on the Four Same Rules.

At the same time, Nomi emphasizes the ability of "full house hardware, light luxury with the same color". According to reports, the same color scheme of products within the Nomi system can be extended to multiple functional hardware categories, with a color matching rate of over 95%, becoming a major "tool" for product differentiation.

The high definition lies in functional insight.

Seeking functional innovation for demand insight is where Nomi adheres.

Consumers who have experienced the baptism of the pandemic are paying more attention to the health issues of their daily lives. As a severely affected area, the kitchen has received the attention of Nomi. Some inconspicuous blind spots in corners often have the possibility of improvement, such as customized cabinets that are left in a damp and enclosed environment for a long time, and are prone to mold growth if left unattended.

Based on scene insight, Nomi's new "Champagne Rose" cabinet basket series is the first to use antibacterial nano dry plating technology, with first-class anti-corrosion and rust prevention capabilities, effectively preventing bacterial growth and secondary pollution of tableware. Moreover, after 168 hours of neutral salt spray testing with a ten level corrosion-resistant coating, it is fearless of humid environments and improves the "last mile" of kitchen health protection.

Obviously, this is not a competition of technical parameters, but a proposal to effectively transform the four words of "people-oriented" into a proposal to promote a better life.

Not only in cabinet storage, but also in wardrobe storage, Nomi has thoughtful insights. Taking the Raphael wardrobe storage system as an example, Nomi will classify and store clothing, accessories, and other items in layers according to their function, material, frequency of use, and level of care. This not only strengthens the internal function and enhancement, but also meets the requirements of orderly storage and compatibility with all things; In terms of atmosphere, it creates an ultimate sense of luxury, making the wardrobe a living container that carries more scenes.

However, matching high-definition evolution in product design is clearly not enough to become the "best partner" of high-definition. The high-end form of customized home furnishings also contains consumers' resonance with the brand concept and tone of the enterprise. For customized enterprises, it means more advanced delivery services.

Nomi relies on a systematic and seamless operation approach of "research, design, and production", elevating its product vision to the overall hardware system layout, which is clearly more capable of jumping out of the era of homogenization and internalization.

Leading player Nomi, from brand to exhibition space, has undergone a new transformation

Customized homes are gradually evolving closer to high-end homes, and high-end homes are gradually exploring and elevating the "cognitive baseline" of customized homes, which is not difficult to predict. Brands provide higher level design services at higher prices, while also focusing on building brand soft cultural values to bridge the spiritual communication gap with users.

The current integration of Gaoding inch by inch into life highlights the continuous progress of people's concept of a better life. From "popular face" to personalization, from practicality to high appearance, Nomi has always kept pace with the times, constantly upgrading its quality and appearance with "self attacking" innovation - this is inseparable from its brand mission of "making home life more tasteful".

However, the aroma of wine is also afraid of deep alleys. Home hardware has always been a hot topic, and communication with users seems to be obstructed by a thick wall. It is necessary to find suitable "people, goods, and markets" to assist in breaking the wall of user relationships.

To this end, Nomi, which has closely followed the trend of customized evolution, not only iterated and upgraded its product dimensions, but also launched a marketing campaign of "brand rejuvenation, beauty and intelligence upgrading" at the beginning of this year. By releasing a new logo and brand image, landing in the new SI exhibition hall, signing famous actress Tang Yan as the brand spokesperson, and other continuous actions, the brand presents a joyful scene of "changing the sun and the moon for the new sky", releasing the brand's innovation, professionalism, and appearance from the front to the end.

The urgent ability that Nomi needs to fill is how to accurately link the needs of high-end users with the entire house hardware ecosystem, and complete the matching from interest, cognition, experience to delivery around the "high-end lifestyle" and "whole house hardware integration". In short, how to quickly make users feel that the integration of hardware in the entire house has brought a leap in functionality and appearance to high-definition spaces.

It can be foreseen that Nomi will open up with an aesthetic image, speak with products, and use experience to justify itself. It will continue to be active in high-volume exhibitions across the country, stimulating innovative brand and product power dual engines, forming a new concept of "design, factory, business, and trade" in one, guiding designers and potential partners to pay attention to the advantages of cutting-edge full house hardware integration.

After its stunning appearance at the China Home Expo (Guangzhou) in April, in June, when everything grows, Nomi Home will also appear at the 26th China International Kitchen and Bathroom Facilities Exhibition in Shanghai. With a one-stop hardware solution for the entire house, Nomi Home will showcase the aesthetic field through an immersive display experience, presenting the entire family set of products in a three-dimensional fusion, providing a bridge for the high-end population to graft a better life.