NUOMI Gaoyan's "Whole House Hardware · Light Luxury Same Color" Anchors the Gaoding Home Market
On June 7-10, 2023, the 27th China International Kitchen&Bath China (KBC) opened grandly at the Shanghai New International Expo Center. After a year of absence, KBC, known as the industry's weather vane and barometer, has emerged with vitality. As the largest professional kitchen and bathroom exhibition in China, this exhibition attracted more than 1300 domestic and foreign enterprises to participate. On the first day of the exhibition, there was a crowd of people, and leading brands in the industry collectively shone throughout the event, with heavyweight brand events following one after another. This not only showcases the trend of stabilizing and recovering in the industry, but also indicates that the brand is in a new era of development, The upcoming new market opportunities will bring waves of warmth to the home furnishing industry in the post pandemic era.
In the N1 Pavilion of 2023KBC, Nomi Home has a booth with a rather Italian style of light luxury and simplicity, stopping the audience from rushing. The entrance and exit of the brand booth are crowded and highly popular; From time to time, it can be seen that the goddess of the nation, Tang Yanming, has beautiful eyes. What kind of brand is it that can attract so many picky professional audiences? Pacific Home Reporter went to investigate.
Beauty is Justice Brand Image Upgrade
As an important component of the modern home supply chain system, domestic home hardware has quietly broken the cycle of "imitation, low-quality, and assimilation" in the early years, achieving the three-dimensional rise of industry, products, and brands. Nomi Home, which has been established for 20 years, is deeply rooted in this segmented track industry, committed to empowering a hardware brand for home customization.
At this KBC exhibition, Nomi Whole House Hardware showcased a multi-dimensional scene of "beauty is justice" in a nearly 500 square meter booth, creating a high beauty booth that reflects the aesthetic requirements of high-quality users taking postgraduate entrance exams. With strong product confidence, ultimate aesthetic taste, and high-end brand image, Nomi showcased its steady foundation in the home hardware industry for 20 years, and invited the national goddess Tang Yan to become the brand image spokesperson, And simultaneously launched a new advertising slogan "All house hardware is light and luxurious with the same color", once again interpreting Nomi's industry-leading position in anchoring the high-definition and high appearance market and leading consumer upgrades.
According to Liang Xiaowen, the head of the marketing department of the Nomi brand, the newly upgraded Nomi Home has brought a brand new logo and a more international brand visual system. To bring the brand mission of "making home life more tasteful" into reality with a better brand image.
The author observed that the Nomi Home logo eliminates redundant decorative language, strengthens the outline of sans serif fonts, reduces visual noise to a very low level, and endows the brand logo with more balance and stability. After the renovation, the logo has a clear, concise and impactful texture, which coincides with the evolution direction of internationally renowned brands such as BMW and Burberry. At the same time, the logo uses "Nomi Green" as the brand's exclusive color, using vibrant, high-end, and elegant customized colors to create a brand specific color imprint, making the "Nomi Home" brand symbol highly recognizable, making KBC a popular C-spot in the exhibition halls. We have reason to believe that 'Nomi Green' has full potential to become the Tiffany Blue and Hermes Orange in the home furnishing industry.
At present, the upgraded brand image has been fully deployed in various dimensions such as terminal stores, promotional materials, brand promotion, and channel development.
Intelligent iteration of self-developed and self-produced functional hardware
For many years, Nomi Home has adhered to independent research and development, gradually achieving a complete and diverse product line, and has begun to build a forward-looking layout of a "whole house hardware ecological chain". At present, Nomi Home has achieved one-stop solution delivery in the field of full house hardware for cabinet functional hardware, wardrobe storage hardware, precision sink, basic hardware, intelligent lighting, and aluminum high-precision applications. It has the differentiation advantage of the "Four Same Rules" of the same style, color, quality, and brand, breaking the market norm of homogenization and internal competition in the home hardware industry, and innovatively solving the problem of large color difference and poor quality when customers customize hardware Explore a new path for the "high beauty and strength faction" industry by selecting tedious pain points.
At the KBC Shanghai Kitchen and Bathroom Exhibition, the new products brought by Nomi Home are truly eye-catching:
The new flagship product of basic hardware, the "Bullet Head One Word Base Hinge," is inspired by the streamlined design of the high-speed railway Fuxing, with an inner one word base structure and a fully hidden minimalist design that reduces screw exposure, overturning the traditional design of hinges and achieving the same aesthetic frequency as high-end home furnishings;
The Champagne Rose series dishes and baskets feature the pioneering antibacterial nano dry plating process, effectively preventing bacterial growth and secondary pollution; The wire frame structure is restructured, orderly separated tableware is stored, and high-end materials are selected to cast durable quality, demonstrating the aesthetic of healthy kitchen storage;
The Raphael series intelligent electric lifting hanger perfectly integrates intelligence and storage, greatly improving the utilization of high cabinet space. The refined and convenient storage and humanized access methods attract audience interactive experiences;
The Aifei series storage system collides with the charming orange red color of the Fire Opal gemstone and the Taro gray of aluminum alloy in a quiet space, creating a unique life experience for the elite group exclusive to high-end life;
The Zeus intelligent lighting system features high-density COB light strips and 300 densely emitting chips to meet strict light color standards, emitting uniform light, constantly demonstrating the wisdom of minimalist aesthetics in space, and highly restoring the original color of every beloved item for high-quality life users
Behind the strong product strength lies a solid foundation of intelligent manufacturing strength. Nomi Home adheres to the strategy of intelligent manufacturing and continues to build an intelligent production base. Currently, an intelligent production base of 80000 square meters has been built in the emerging industrial park of Danzao Town, Foshan, located in the "Capital of Daily Hardware in China". Phase II has already started construction, with a planned usage area of 60000 square meters, and will become the production and research base of Nomi's high-end basic hardware, Carrying the dual functions of technology research and development and intelligent manufacturing, and jointly forming a dual engine to drive the digital transformation of the Nomi industry with the first phase of the Nomi Intelligent Production Base.
Nomi will invest in advanced fully automated intelligent production lines nationwide, making the basic hardware sector a strong leader in technology, quality, and scale, and building Nomi into a brand manufacturer that integrates production, research, and sales, with first-class comprehensive strength. In the future, Nomi will continue to create value for customers, make home life more tasteful, and continue to delve into the industry to achieve Nomi's dream of billions and centuries.
Four in One Brand Terminal Image Revitalization
The rapid development of Nomi Home in the segmented field is inseparable from various channels and distribution partners expanding the market according to local conditions, and conducting refined and localized operations on products, brands, and channels. According to Liang Xiaowen, the head of the marketing department of Nuomi brand, at this KBC exhibition, Nuomi Home will also revitalize the brand's terminal image, conveying the full house hardware customization blueprint of "richer categories, more exquisite quality, more diverse functions, and more integrated aesthetics", and bringing the one-stop service system and the differentiation advantages of "four similarities" to the broad stage of the exhibition.
(Interviewer Liang Xiaowen, Head of Marketing Department of Nomi Brand)
Unlike the traditional display style of home hardware, Nomi has created nearly 500 square meters of exhibition space into a quality life scene, creating an immersive experience with real-life scenes such as kitchen, clothes and hats, and living room. The integration of Nomi's six major system products, including cabinet functional hardware, wardrobe storage hardware, precision sink, basic five metals, intelligent lighting, and aluminum high-end applications, has become a practical model of Nomi SI exhibition hall design concept, Let Nomi Home fully showcase the concept of "Whole House Hardware Ecological Chain": the whole house hardware maintains the same style, color, quality, and brand, and provides a one-stop matching solution.
Upgrading from a single item combination to providing a full house solution, Nomi Home Innovation has solved the pain points of hardware such as large color difference, poor quality, and cumbersome purchasing for high-end circle users in the customized home process. The home decoration needs of quality living users are shifting from single item to scene, from single space to whole house customization, and from half package to whole decoration. The home hardware industry, which coexists with home decoration, is also transitioning from a product era to a service experience era and a provider of overall spatial solutions.
The pioneer among them, Nomi, is empowering distributors' terminal stores with a subversive store model and a brand new terminal image. In the future, Nomi Home will adhere to the brand mission of "making family happy, creating value for customers, and making home life more tasteful", promote the brand flagship store of Huanxin SI Exhibition Hall to take root and sprout in major core cities across the country, empower more partners, and use hardware as the entry point to connect high-end users with ideal lifestyles.
In the "big market" of the home furnishings industry, which has reached 4.5 trillion yuan, the industry scale of home hardware has exceeded 200 billion yuan and the industry scale is still growing rapidly. Especially in the post pandemic era, new patterns and growth cycles are approaching.
We will continue to lead the industry in the trend of consumer upgrading, technological intelligence, and home decoration, and continuously launch new charges towards the high-end and global home hardware market.
In recent years, Nomi Home has honed its skills in product strength, brand strength, and terminal strength, and is bound to achieve further high-quality growth, winning greater market space in the post pandemic era of industry and market reshuffle.
